Privacy Policy

Last updated: 14 July 2026

BestBetsUK ("we", "us", "our") publishes an independent comparison of UK-licensed online casino brands. This policy explains what information we collect when you visit bestbetsuk.com, how we use it, and the choices available to you. We are not a gambling operator — we do not take bets, process deposits, or hold player funds.

1. Information We Collect

1.1 Information you provide directly

If you contact us by email, we collect whatever information you choose to include in that message (such as your name and email address) solely to respond to your enquiry.

1.2 Information collected automatically

Like most websites, we use cookies and similar technologies to understand how the site is used and to track which operator links are clicked. This may include:

Your IP address and approximate location (country/region level)
Browser type, device type and operating system
Pages viewed, time spent on the site, and which "Claim Offer" links you click
Referring website (how you arrived at bestbetsuk.com)

Cookie type	Purpose	Typical duration
Essential	Basic site functionality	Session
Analytics	Understand aggregate site usage	Up to 24 months
Affiliate tracking	Record which operator link you followed, so the operator can attribute the referral to us	Up to 30 days

2. How We Use Your Information

To operate and improve this site
To understand which comparisons and offers are useful to visitors
To attribute referrals to gambling operators through affiliate tracking links (this is how the site is funded — see our advertiser disclosure)
To respond to enquiries sent to us directly

We do not sell personal data to third parties. We do not use your data to make decisions about your creditworthiness, employment, or insurance.

3. Third-Party Links and Operators

When you click "Claim Offer" and leave bestbetsuk.com to visit an operator's site, that operator's own privacy policy applies from that point forward — not this one. We do not control, and are not responsible for, how gambling operators handle the data you provide them during registration.

We encourage you to review each operator's privacy policy directly on their site, particularly regarding age verification and identity checks required under UK Gambling Commission rules.

4. Legal Basis and Your Rights (UK GDPR)

Where we process personal data, we rely on legitimate interest (to operate and fund an informational comparison service) or your consent (for non-essential cookies). Under UK data protection law, you have the right to:

Request access to the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Object to or restrict certain processing
Withdraw cookie consent at any time via your browser settings

To exercise any of these rights, contact us using the details below. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

5. Data Retention & Storage

Analytics and tracking data is retained only as long as necessary for the purposes described above, typically no longer than 24 months. Our site is hosted on third-party infrastructure (Netlify), which may process data on servers outside the UK; where this occurs, it is covered by that provider's own standard contractual safeguards.

6. Age Restriction

This site is intended for individuals aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you believe a minor has provided us with information, please contact us so we can remove it.

7. Changes to This Policy

We may update this policy from time to time. Material changes will be reflected in the "Last updated" date above.

8. Contact Us

For any privacy-related questions or requests, please contact us via the Contact Us page.