About BestBetsUK

BestBetsUK is an independently run comparison site covering UK Gambling Commission licensed online casino operators. We started this site with one goal: make it easier to see past the headline bonus number and understand what a welcome offer is actually worth once wagering requirements, expiry windows and game restrictions are factored in.

Who runs this site? BestBetsUK is operated by an individual based in the UK. We're a small, independently run publisher — not a gambling operator, and not owned by or affiliated with any of the brands listed on this site. We keep the operator behind the scenes to keep the focus on the comparisons themselves, but you can always reach us through the Contact Us page for any question, correction, or concern.

How we make money

Running and maintaining this site costs money, and we're upfront about how we cover it: when you click through to an operator and sign up, we may earn a commission from that operator. This is standard practice across the comparison-site industry, and it's the same model used by most independent gambling comparison sites in the UK.

We disclose this clearly at the top of every page, and it's also spelled out in our Terms of Use. Critically, this commission relationship can influence how operators are ranked and scored on this site — we don't pretend otherwise.

What we do and don't do

We do

Compare publicly available welcome offers, wagering terms and licensing status across UK-licensed operators.

We don't

Accept bets, process deposits, hold player funds, or operate any gambling service ourselves.

We do

Update offer details periodically and mark the date they were last checked.

We don't

Guarantee that every offer listed is still live, or list every operator active in the UK market.

Our approach to responsible gambling

Every operator listed on this site must hold a current UK Gambling Commission licence and be registered with GAMSTOP. We link to GamCare and BeGambleAware throughout the site, and we believe a welcome offer should never be the reason someone gambles beyond what they can afford. See our full position on this in the responsible gambling section of the homepage.

Questions or corrections?

If you've spotted outdated information, have a question about how we work, or want to get in touch for any other reason, visit our Contact Us page — we read every message.